Around the Net
Cadillac Preps For Hand-Built, Bespoke Vehicle
- Detroit Free Press, Wednesday, July 27, 2022 3:22 AM
Cadillac won’t sell large numbers of the $300,000 Celestq. But the results could be bigger than mere sales. “A great vehicle can change how people see a brand,” per the Detroit Free Press. “ That, in a sentence, is the reason Cadillac created the extraordinary Celestiq, a show car GM Design unveiled on Instagram Friday morning. Built by hand and tailored like an exquisite suit, the electric Celestiq will be more like a Rolls-Royce than anything Cadillac’s sold since 1957, when the brand really was considered 'the standard of the world' that its motto declared it to be.”
