• by Fern Siegel , July 28, 2022

Entertainment marketing agency Open Road has announced a branding and design division, PopClutch.

The new entity will be lead by Paul Brodie, now executive creative director/head of creative for Pop Clutch. He joined the LA-based company in 2020.

Previously, Brodie worked at Sky Sports in London, and later, Showtime, ABC Entertainment Networks and branding agency Troika as creative director.

He will team with Sharre Jacoby, executive producer/head of production. Prior to PopClutch, Jacoby was SVP/executive producer at Known Global. She also headed production for branding agency Pembrook Productions.

Alan Baral, CEO of Open Road, touted the duo’s marketing chops, seeing them as reflecting the agency’s “increased capabilities.”

PopClutch’s expanded branding and design talents will operate in tandem with Open Road.

PopClutch has brought on Astra Reps for sales representation.