Digital OOH company WOW Media has launched WOWNOW, a tech platform for short-term digital billboard campaigns.
The billboards are based in Los Angeles. Advertisers can use the new online platform to search available inventory and schedule media buys in real time.
WOW’s outdoor network, 20 digital billboards, is located around key city spots, such as SoFi Stadium, Los Angeles International Airport (LAX), the Kia Forum and Interstate 405. Key placements allow advertisers to target fans leaving a concert or a game.
“The media buying process was in need of modernization. WOWNOW allows clients around the world the ability to buy on the most coveted, elegant and immersive digital billboard network in Los Angeles,” said WOW founder-president Scott Krantz.
WOW has run campaigns for various brands, such as Netflix, Amazon, Samsung, AT&T, Omega, Apple and Corona.
WOWNOW is designed for short campaigns with a maximum commitment up to two weeks. However, longer-term commitments are available.