Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day

  • by July 28, 2022

Amazon’s yearly Prime Day shopping event this year generated a record $11.9 billion in sales for the ecommerce giant, up 8.5% from a year earlier, according to software firm Adobe. Brands boosted their media spending to advertise on Amazon in an effort to reach shoppers seeking deals.

Advertisers spent 62% …

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