Forget Boomers, Millennials, Alphabets - It's Your Media Generation That Counts

Generations have traditionally been defined in roughly 15-20-year increments. While there is some disagreement on post-Baby-Boomer exact start and end years, these are generally accepted time frames for the seven living generations (with their respective born dates in parenthesis):

• The G.I. Generation (1901-1926) 
• The Silent Generation (1927-1945) 
• …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications