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Consumers Scrutinize TV Costs, Consider Over-The-Air Option

Many younger Americans who grew up with cable TV and streaming don’t realize there is still a free, although limited, alternative with over-the-air antennas that capture broadcast signals without a connection to a cable box, satellite dish or internet.  E.W. Scripps, the Cincinnati-based media company that owns 61 TV stations nationwide, is spending $20 million this year on an education and marketing campaign to help consumers understand the use and benefits of over-the-air antennas. Scripps launched a website — — where users can type in their ZIP codes to learn what stations they can get for free in their area with an antenna.



Read the whole story at Los Angeles Times »

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