• Cnet News, Monday, December 19, 2005 10:01 AM

The JibJab boys have done it again. In the vein of "South Park," their short online political films are funny, brash and irreverent, but like other broadband video content makers, they're still not quite sure how to make money from their product, according to Cnet. They've turned down several approaches for commissioned work in order to stay true to their original vision, but they've found that producing online content supported by advertising is "still a very shaky business model." Because of this, the Spiridellis have begun offering $1.99 iPod and mobile compatible downloads of their short films on their Web site, but this doesn't mean they've given up on advertising. The company has started selling rich media ads before their videos load and is also exploring the idea of product placements. But the market for online video ads is still quite small--projected to be $640 million by 2007.

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