• Times Argus, Monday, December 19, 2005 10:48 AM

Demonstrating that new national magazines can still emerge from bucolic, largely media-less pockets of America, Green Builder magazine, set to launch next month out of offices in Montpelier, Vermont, will instantly be "the third largest magazine in the homebuilder sector," reports the Times Argus, a Vermont paper. The story explains how the magazine's founder, John Wagner, an independent media consultant, negotiated a list-acquisition deal with the National Association of Homebuilders. Green Builder will focus on ecologically correct, sustainable building techniques, which are rapidly gaining popularity among both builders and home buyers across the country. The magazine is aimed principally at small homebuilding contractors. While Green Builder is unlikely to ever find itself competing directly against a powerhouse trade publisher, the account of its imminent launch from a small New England community is nevertheless instructive for those who remain faithful to the medium of print magazines.

Read the whole story at Times Argus »