Fathom Online Taps Mediaplex for Analytics

  • December 20, 2005
Search engine marketing firm Fathom Online Monday announced a partnership with Mediaplex, a division of ValueClick, to receive tracking and measurement data on traffic generated by both paid and natural search marketing. Fathom will be integrating the data from Mediaplex into Triton, their recently released analytics package.

--Shankar Gupta

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