VidMob, a platform for intelligent creative, has garnered $110 million in Series D funding,
The round was led by Shamrock Capital, with participation from existing investors such as ID Fund and Drive by DraftKings, and new investors including eGateway and PROOF.
Existing investors also include Adobe, Shutterstock, BuildGroup and Spruce House.
VidMob will use the funding to invest in sales and marketing, accelerate its platform development and expand its global footprint.
The VidMob platform unifies data and analytics with creative production to to help brands “refine their messages to be more clear, powerful, and effective,” says Alex Collmer, CEO and co-founder of VidMob.
“Under increased pressure to maximize every marketing dollar, improving creative effectiveness and efficiency has become a marketing imperative,” adds Antonio Lucio, VidMob board member and former Facebook, HP and Visa CMO.
Cooley LLP served as legal advisor to VidMob and Willkie Farr & Gallagher LLP did so for Shamrock Capital.