Commentary

59% Of U.S. Adults Watch Video Daily On Non-TV Devices

by Karlene Lukovitz @KLmarketdaily, August 25, 2022

Fifty-nine percent of adults in the U.S. watch video daily on non-TV connected devices such as mobile phones, home computers, tablets and eReaders — up from 55% in 2020, 43% in 2017, and 18% in 2012, according to an emerging video services survey conducted with 1,900 U.S. households during June and July by Leichtman Research Group.

Half of adults watch video on a mobile phone daily – up from 44% in 2020 and 33% in 2017.

Younger consumers are most likely to watch daily on non-TV devices. Young adults (those 18 to 34) are most likely to watch on non-TV devices: 83%, compared to 64% of those between 35 and 54 and 35% of those 55 and older.

While these devices allow for mobility, 82% of those who watch video on a mobile phone, and 85% who watch on a tablet or e-reader, do so in the home.

More than half (51%) of adults watch YouTube on a non-TV device daily, followed by news clips at 35%.

Not surprisingly, the survey also confirms that large majorities of households have one or more subscription video-on-demand (SVOD) services.

Including 11 additional streaming video services, the mean number of SVOD/direct-to-consumer services among all households is 3.6 – up from 2.9 in 2020.

Eight-three percent have an SVOD from Netflix, Amazon Prime and/or Hulu – up from 78% in 2020 and 64% in 2017.

More than two-thirds (64%) now have more than one SVOD service – up from 55% in 2020 and 33% in 2017.

Forty-three percent of all adults stream a top SVOD service daily, up slightly from 2020 (40%) and significantly from 2017 (29%).

The survey was conducted online with about 1,265 adults and by telephone with 635. The overall sample has a statistical margin of error of +/- 2.3%. The online sample used exclusively for some questions has a statistical margin of error of +/- 2.8%.

advanced tv, connected devices, mobile, research, streaming, television

2 comments about "59% Of U.S. Adults Watch Video Daily On Non-TV Devices".

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Douglas Ferguson from College of Charleston, September 8, 2022 at 10:46 a.m.
Any screen size is adequate if your motivation to watch is strong. A screen held 6-8 inches from your eyes is roughly the equivalent of a 55-inch screen across the room. Great for near-sighted people, too.
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Ed Papazian from Media Dynamics Inc, September 8, 2022 at 11:36 a.m.

And most people also watch linearTV on a daily or weekly basis. But the key is how much time do they spend with each "platform". In my case it's overwhelmingly with digital---mainly YouTube---via my desktop PC. My traditional TV consumption is down from about 4-5 hours daily to barely half an hour. However I suspect that I'm not typical of the majority of Americans---based on what the various TV audience surveys are still telling us. According to them, linear TV still commands the majority of all time spent with "TV".