• by Tanya Gazdik , August 28, 2022

Hyundai Motor Co. has teamed with Netflix on the new car chase movie “Seoul Vibe” and is offering a virtual experience on Zepeto, a global metaverse platform.

The automaker is targeting millennials and Gen Z consumers in the effort.

Set during the 1988 Seoul Olympics, the movie features Hyundai’s first-generation Grandeur (Azera), Pony Pickup, Porter light truck, and old sedans, such as second-generation Sonata, Stellar, and Cortina. The automaker also provided a shooting location at Hyundai Wonhyoro Service Center.

In addition, Hyundai plans to unveil the silhouette of the all-new Grandeur (Azera) in photographs, through a cinematic digital advertisement in a spin-off version of “Seoul Vibe” using the story and cast of the movie. 

The digital ad spotlights the innovation of Grandeur, from the past to the future, and provides hidden hints about the upcoming model that is expected to launch at the end of this year. The advertisement is appearing on major digital channels such as YouTube and Instagram.

The “newtro” (new plus retro) activation aims to appeal to every generation, says Thomas Schemera, executive vice president, global chief marketing officer and head of customer experience division at Hyundai Motor Co.

Hyundai Motor is also launching experiential marketing content on digital channels spotlighting the hipness of the brand’s retro models featured in the movie, Schemera says.

The automaker also recreated the garage shown in the film on Zepeto, the global metaverse platform, to provide a virtual experience space where visitors can assemble and drive the vehicles featured in the movie through the driving zone themed “Seoul Vibe.”