• by Tanya Gazdik , August 29, 2022

Honda is launching a brand effort that focuses on how the brand is expanding mobility solutions.

In the 60-second spot from RPA, “Forever Determined,” which builds on the recent “The Origin of Determination” brand campaign, the perspective is the driver’s seat.

Actor and wrestler John Cena, the voice of the Honda brand since 2020, provides the voiceover.

The campaign will be showcased in the Hondaverse on Twitch in its second iteration, by creating a Honda Hub using the Fortnite creative map mode.

As Honda prepares for an electrified future, the brand aims to connect with brand enthusiasts as well as a new generation of customers to show how Honda’s values have brought a wide range of innovative mobility products to life over the decades, says Jessika Laudermilk, senior manager, Honda auto marketing.

More than 70 years of Honda products from the past, present and future are featured in the new spot, including iconic cars, bikes and race machines like the Honda Type A Motorized Bicycle and RC142 Motorcycle and the all-new 2023 Civic Type R.

It also highlights new directions in mobility, from HondaJet to future products like Honda eVTOL (electric vertical take-off and landing) aircraft, with a nod to Honda’s research and development in the field of space technologies.

The spot will be featured across a wide range of media platforms, from broadcast and streaming to contextual digital media partnerships, as well as social media and in-cinema. Honda also is airing the spot within high-profile national sports programming in NHL, top-rated NFL games and NCAA college football matchups.

It will also air on Spanish-language networks and Asian media to reach multicultural audiences.