Around the Net
Marriott Aims To Reach China's Gen Z
- Fortune, Monday, August 29, 2022 6:37 PM
China’s Gen Z has made its preferences for local brands well known, but Marriott isn’t giving up on them. “Last year, Marriott International tasked Arnold Ma with
creating a marketing campaign for the Shanghai opening of Moxy, a hip, modern offshoot of the U.S. hotel giant geared toward younger guests,” Fortune reports. “China’s
young consumers … are known for being skeptical of foreign influence and for ‘lying flat’ to escape the rat race of China’s economy by doing as little as
possible.”
