• by Lisa Singer , Staff Writer, September 6, 2022

Behind the Scenes with Lisa Mathison

Hostess' Lisa Mathison talks about giving yourself permission to pivot, her fascination with advertising, and achieving a "win-win" situation at work.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

"It's in those moments where it's okay to say, okay, time to move on, time to find something else that really gives you joy and gives you meaningfulness." Lisa Mathison has moved on a time or two in her career, and in this episode of Brand Insider: BTS, the head of brand activation at Hostess talks with me about the importance of finding the right fit. Since we spend so much time working, Lisa advises seeking a place you can thrive and find value. She also believes in being open to possibilities, seeing roadblocks as more of a detour, and that her local convenience store needs to stock more Powdered Donettes! You can watch the entire conversation here: