“Music can change the world.” The words belong to Beethoven, but the sentiment is shared by Music & Arts.

The company, a nationwide musical-instrumental retailer and lesson provider, has launched its "Music and You" brand campaign to further a key message: Playing an instrument can enlarge a child's world.

Developed in-house by Music & Arts’ marketing team, the campaign features email, activations in trade media outlets, streaming video, targeted online video and static ads, and Spotify audio ads.

Various video clips underscore the campaign's theme: "Music & You,""All The Things" and "The Best Part About Guitar Lessons."

“Our goal with the ‘Music & You’ campaign is to show parents not only the benefits of playing an instrument, but the power musicianship has to change their child’s life,” said Erin Gang, Music & Arts marketing director. “Whether it’s an instrument purchase, rental, one-on-one lessons or a repair, at Music & Arts, we partner with each aspiring musician, parent and music educator to support them at every stage of their musical journey.”

Music & Arts specializes in lessons, rentals and repair of instruments.

It boasts a community of nearly 2,000 university-trained, background-checked lesson instructors nationwide. Lessons are available for every type of instrument, with location-specific instructor profiles posted online.