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Struggling Luxury Resale Site Still Attracts Bargain Hunters

  • The Cut, Thursday, September 1, 2022 4:53 PM

Shoppers who like getting luxury designer goods at a discount have become devotees of the RealReal website, despite some customer service mishaps and growing pains. “Once they went public, it very much became about what looks good for investors,” one former luxury manager told The Cut. The company signed leases on two huge ecommerce spaces in New Jersey and Arizona (in addition to the two it already had) and opened 13 more stores with 16 retail spaces in total. Then the pandemic happened, which resulted in employees feeling overworked and underpaid. 

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