• by Ray Schultz , September 2, 2022

Time has acquired Brandcast, a no-code platform for creating and managing enterprise-grade websites. It is Time’s first purchase since Marc and Lynne Benioff took over the publication in 2018. 

With this move, Time is gaining a new digital capability that can serve clients and partners. The new platform will now be called Time Sites. 

Brandcast's technology enables partners to turn content into dynamic, customized microsites.

"The goal is to deliver innovative digital experiences that tell our customers' stories at quality, speed and scale," states Time editor in chief and CEO Edward Felsenthal.

Time Sites will also develop enterprise tools for Time's web3 division to support brands trying to enter the web3 space.

Time claims 250,000 digital subscribers, 100 million readers worldwide, and 30% year-over-year revenue increases in 2021 and 2022.

The publishers offers products and platforms for storytelling, including Time Studios, an expanded events business, and a web3 division.

Brandcast was funded by technology investors, including Marc Benioff, Shasta Ventures, TPG Growth, and Buchanan Investments.