Coca-Cola is discontinuing the Honest Tea organic tea brand. The company said it will sell Honest Tea through end of the year, according to Honest Tea co-founder Seth Goldman. "It was a gut punch," Goldman told USA Today, noting that Coca-Cola called him before the announcement. "(My family and I) obviously put a tremendous amount ... into building the brand, but so did thousands of people -- employees, distributors and not to mention all the devoted customers."