• by Fern Siegel , September 9, 2022

Crossmedia defended and won the competitive pitch for Etihad Airways' media account. It remains the global media AOR for the national airline of the UAE.

The agency has handled the account since 2019. During that time, Crossmedia supported Etihad in its digital transformationm including automating its marketing communications.

Etihad Airways will continue to modernize its communication efforts, while strengthening the brand's visibility.

"Against the backdrop of the pandemic, Crossmedia's solution-oriented approach has enabled us to face a very challenging time with flexibility and agility," says Amina Taher, VP brand, marketing and sponsorships, at Etihad Airways.

The account is managed from Crossmedia's Düsseldorf and London offices.