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Comcast Taps Bon Jovi for VOD Feature

Interested in seeing behind-the-scenes footage from Bon Jovi's current tour? There'll be a way. Beginning next Tuesday, cable giant Comcast will offer clips on both its video-on-demand and online services. The deal was brokered by Front Row Marketing Services. Front Row specializes in creating revenue streams for sporting facilities and sports franchises. One of the teams it represents is the Philadelphia Soul, of Arena football. As it happens, Bon Jovi is an owner of the Soul. Comcast will offer footage from various Bon Jovi performances dating back to the tour's launch last month. It will also show clips from the filming of the video for "Who Says You Can't Go Home," which is on the band's latest album, "Have a Nice Day."

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