• Revolution magazine, Wednesday, December 21, 2005 12:16 PM

British Airways, looking for new and faster ways to communicate with its customers, says it will start using SMS technology for marketing and customer services. With SMS (Short Message Service), mobile telephone users can receive short text messages on their cell phones. The airline says it initially wants to use SMS to deliver passenger disruption notifications, cargo logistics, and staff communications. In the long term, however, BA says it plans to use the technology as an instantaneous way to keep its customers updated about services and flights. The system was tested throughout 2005 when BA began asking customers for their cell phone numbers. "Earlier trials proved the effectiveness of SMS communications and we look forward to rolling this out in all parts of the business," said Julie Fleming, a marketing manager at BA.

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