• by Steve McClellan  @mp_mcclellan, September 13, 2022

Partnering with agency PMG, SurveyMonkey has launched an integrated campaign representing the firm’s first foray into streaming with new ads featuring actor Giancarlo Esposito (“Breaking Bad,” “Do the Right Thing,” “The Mandalorian”). 

The effort is the company’s largest brand awareness campaign to date, rolling out across CTV, digital, social (including TikTok and Youtube), podcast integrations with iHeartMedia and Spotify, rich media, and digital out-of-home. 

Ads include a new tagline, “Give the people what they want” as the campaign urges business leaders to listen to their customers and employees to make better business decisions. 

PMG led strategy, creative, influencer marketing and media to develop an effort designed to reinforce SurveyMonkey as a culturally relevant brand and business solution, particularly now with mounting concerns about the economy. 

“Business leaders have trusted SurveyMonkey for decades to deliver valuable insights fast. But never has feedback been as relevant as it is at this moment in helping companies navigate how best to serve their customers and employees,” said Zander Lurie, CEO at SurveyMonkey parent Momentive. 

The ad with Esposito, running nationally, can be viewed here.  It was produced by Tool Of North America and directed by Hal Kirkland. As for today’s uncertain business climate, Esposito suggests what to do next: “Ask the people. Listen to them…And then act.” 

Separate content developed by a selection of influencers highlights a range of SurveyMonkey use cases, including employee feedback, event planning, and social media content planning.