DUDE Wipes Names Curiosity Creative-Media AOR

DUDE Wipes, the flushable toilet wipes marketed toward men, has named Cincinnati ad agency Curiosity its creative and media AOR.

The agency won the account after a competitive review.

Initial work is expected to launch in the second quarter of 2023, with a $15 million media budget.

DUDE Wipes are available in 15,000 retail locations nationwide, including Target, Walmart and Kroger. The company says it retails $100 million dollars on an annual basis.

“Dude wipes has touched the hearts and butts of millions nationwide,” said Ashley Walters, Partner and Chief Development Officer at Curiosity. “ We’re excited to join forces with the fastest-growing flushable wipe brand in the world as they take on big toilet paper.”

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