Job search platform Otta has hired Stink Studios to develop its first global brand campaign.Stink Studios is charged with creating an ad campaign that transforms Otta from successful start-up challenger to top-of-mind brand to its target audience.
Creative will run on out-of-home media, both digital and static, and video across major social channels in the U.K. and U.S.
Sarah Donohoe, head of marketing at Otta, said: “Stink Studios did a fantastic job in the chemistry session - it was quickly apparent the whole team get what we're trying to do here at Otta. We're thrilled to be partnering with them on this campaign. We really care about brilliant creative work and can't wait to put something special out into the world.””The Otta platform has more than 70,000 active job listings at 4,000 of the world’s tech companies. Since launching in the U.K. in 2018, Otta claims it's the No. 2 source of hires for tech companies in the U.K. after LinkedIn, with more than 1 million users.
Jax Ostle Evans, managing director at Stink Studios, said: “Otta is an ideal client for Stink Studios ... Otta is not only intuitive and useful, it’s crucial in a world where people are looking for so much more from their job and employers than ever before.”