The London neighborhood King's Cross has appointed ELVIS as its lead creative agency for all consumer marketing and brand activity, following a competitive pitch.
The work will highlight the activities in King’s Cross, with a focus on Coal Drops Yard, a 100,000 square-foot area of shops, bars and restaurants within two reimagined Victorian coal buildings.
The campaign hopes to drive more residents and visitors to the area.
Creative runs across cross-platform — print, out-of-home, social and digital channels — kicking off with a Christmas 2022 brand campaign. It positions King’s Cross, which comprises 67 acres of various businesses, as a go-to destination.
Tanya Whitehouse, CEO, ELVIS, said: “This win represents a fantastic opportunity to engage with our local community. King’s Cross is on our doorstep, and many of our people live there."
Previous wins for ELVIS include Merlin Entertainments and Odeon Cinemas Group.