Solve, an independent Minneapolis-based branding and advertising agency, won the account after a competitive review. The first campaign work is set to break in early 2023.
The 35-year-old brand is looking to grow its flagship beer, Two Hearted Ale, which was voted by the American Homebrewers Association as the country's top beer several years in a row. Two Hearted Ale debuted in 1997.
“Solve impressed us at every turn,” says Scott Powell, senior director of marketing at Bell’s
Brewery, said: “We saw a
lot of interest and excitement from agencies wanting to work on a legendary brand like Bell’s, but in the end,
Solve’s passion and big idea thinking made it clear they were like-minded partners.”