In a quest to reach new customers, venerable retail brand LL Bean is hitting the road. "Launching in late September, the tour is in celebration of the company’s 110th anniversary, and it
will begin and end in Maine, where L.L. Bean is headquartered," per Retail Leader. The four-month journey will stop in more than 35 communities and college campuses where the company does not
currently have a physical retail presence.
Read the whole story at Retail Leader »