• by Richard Whitman , Columnist, September 22, 2022

TBWA\Worldwide is punctuating its effort to hire and retain top creative talent with the appointments of two executives to new positions at the agency. 

Rhonda George-Denniston has been promoted to Chief Learning and Development Officer and Monica Torres to Executive Director, Global Recruiting. 

In her new role George-Dennison leads TBWA’s talent development strategy. It’s a role that has been designed to elevate agency efforts to retain talent. Focusing on a systematic and interactive learning approach, she will advocate for individual growth plans, while leading TBWA’s learning and development programs. 

A 20-plus veteran of the agency, George-Dennison was previously global director, talent development.  In the last year she spearheaded the launch of TBWA\U—the company’s open-access learning platform—which is open to all employees.   

Torres joined TBWA\Chiat\Day NY in 2017 to lead the agency’s recruitment efforts. She has led the agency’s effort to make the recruitment processes more objective by conducting extensive interviewer training and changing the company’s interview process to reduce bias in hiring. 

In her new global role, she will lead TBWA’s high priority global searches, support global client talent needs, and lead the agency’s strategy for global talent mobility, ensuring the best talent can grow in the collective by having access to open roles across markets, disciplines and geographies.  

Earlier this year, TBWA’s proprietary Future of Creative Work research found that compared with the general employee benchmark, the industry’s creative talent are significantly less likely to be satisfied with their work/life balance (55%, compared to a 64% global benchmark), and more likely to feel burned out or discouraged.