Communications platform Iterable has expanded into Australia and New Zealand.
Iterable ANZ, will be led by Jeremy Smith, vice president and country manager for that unit.
"Australia and New Zealand are undergoing an exciting period of innovation, and our expansion into ANZ not only brings us closer to our local customer base, but it enables us to bring Iterable to organizations in the region who are ready to catalyze their growth," states Andrew Boni, CEO and co-founder of Iterable.
The company already has several clients in the region, including Envato, an online community for creative assets tools and talents, based in Victoria, Australia. It signed on with Iterable earlier this year.
“Iterable has been a game changer for how we manage our customer communications flows at Envato,” says Adam Noonan, head of marketing at Envato.
Noonan adds: “We needed a platform that would enable high-quality, behavioral-based journeys at scale, empowering our marketing teams without heavy reliance on engineers.”
Another is Western Australia-based Student Edge, a provider of discounts, study tools, jobs, paid surveys, competitions, forums and news that joined with Iterable in 2021.
“With Iterable we can understand our audience on a much deeper level,” says Bianca Anderson, Membership Marketing Manager at Student Edge.
In August, Iterable debuted its AI Optimization Suite for identifying buyers likely to convert.
Iterable now has over 700 employees worldwide.