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Peloton CMO Announces Departure

Dara Treseder, who has been Peloton’s chief marketing officer since 2020, is leaving to run marketing at Autodesk. The troubled exercise equipment company also lost its co-founder and former chief executive, John Foley, earlier this month. "The executive departures leave in question the future of the brand," per The New York Times. "Ms. Treseder, who will remain as Peloton’s head of global marketing and communications through Oct. 4, helped oversee the introduction of four new products, including its $3,195 rowing machine. Ms. Treseder, who had previously worked at Apple, Goldman Sachs and General Electric, also set up a content partnership with Beyoncé."

Read the whole story at The New York Times »

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