Ecommerce software platform Miva, Inc. is partnering with TargetBay, a customer-experience management firm, to offer a new email and SMS marketing app for merchants using Miva.
BayEngage, the new app, combines the two platforms -- allowing merchants to automate their email and SMS communications throughout the customer journey, Miva says.
The app provides access to over 300 email templates, a stock image library, segmentation capabilities, and other tools.
The goal is to help Miva’s merchants “decrease customer acquisition costs, save valuable time, and drive conversions,” says Brennan Heyde, vice president of product at Miva.
TargetBay’s plug-and-play tool allows Miva merchants to “send email & SMS campaigns in 1-click and merchants can get instant access to all email marketing and SMS marketing features,” adds Pon Pandian, CEO and co-founder at TargetBay.