Slimfast Marketer Glanbia Taps Horizon For U.S. Media


Nutritional supplement marketer Glanbia Performance Nutrition (GPN) has tapped Horizon Media for its estimated $40 million media services account, following a competitive review.

Glanbia, which markets brands such as SlimFast, Optimum Nutrition, Think! and others, named Horizon its media shop for brands sold in the U.S.

ID Comms handled the review.

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