• Endpoints News, Tuesday, October 11, 2022 4:28 PM

Pharma marketers are taking to TikTok.  Amgen and AstraZeneca as two of the newest, with branded work for co-marketed severe asthma med Tezspire. "Amgen and AZ debuted their effort by adopting popular TikTok trends to better connect with users," per Endpoints News. "For instance, the team is using the 'Tell me without telling me' trend in its newest post in which a young woman says, 'Tell me you have severe asthma without telling me. I’ll go first.' She then runs down a daily checklist including checking air quality, never leaving home without her inhaler and taking the Tezspire her allergist added to her treatment plan."

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