• by Todd Wasserman , October 12, 2022

The Windows Phone 7 is so captivating that people forget what they’re doing, according a new ad from Samsung.

The ad, via Ogilvy, shows a woman getting a massage and then realizing that her masseuse isn’t massaging her because she’s using her phone. There are many other similar moments, like a Dad on a seesaw leaving his daughter hanging as he checks his phone, and a man ignoring his wife, who is dressed in a sexy outfit.

The ad is called “Really?” because that’s the response that the Windows Phone 7 users often get from others in their life. For instance, the woman in the sexy outfit says “Really?” as she throws a pillow at her Windows Phone 7-using spouse.

“It’s time for a phone to save us from our phones,” says a voiceover. The phone, the voiceover says, is “designed to get you in and out and back to life.”

Tagline: “Be here now.”