• by Karlene Lukovitz  @KLmarketdaily, October 13, 2022

Fox-owned FAST Tubi has integrated FreeWheel's Beeswax -- a demand-side platform offering access to FAST and other connected TV inventory -- into its supply-side advertising technology.

Mutual clients of Tubi and Beeswax now have full access to Beeswax's enhanced bidding technology to buy incremental inventory programmatically and extend audience reach within a single workflow. 

It also allows Beeswax customers access to Tubi’s first-party data targeting and measurement solutions, as well as real-time addressability via its earlier adoption of LiveRamp’s Authenticated Traffic Solution. 

Tubi has seen a 307% increase in month-over-month spend from Beeswax buyers since the integration, according to the platform's announcement.