YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners

People have become dependent on content from YouTube to help them do everything from learning how to fix a flat tire on a car, to how to bake a loaf of sourdough bread.

These are moments that matter, so to help advertisers reach engaged viewers, YouTube will launch a feature it calls Moment Blast, designed for brands looking to raise awareness in key moments in a day, such as during major sporting events, movie releases or product launches.

Moment Blast gives advertisers the best YouTube Select positions on connected TV (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.

At Advertising Week New York, YouTube introduced several ways that advertisers can tap into the YouTube Effect across streaming, shopping and audio.

As ecommerce expands to other media channels, YouTube will make it easier for people to shop on YouTube.

Advertisers can already use product feeds on YouTube, which turn ads into a virtual storefront. The company recently expanded product feeds to Shorts and found, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on Shorts over those without product feeds.

Local merchants will have a way to reach nearby consumers. YouTube has expanded product feeds to Discovery ads to help scale social media creative pieces and reach more viewers. Puma, an early tester, saw a 46% increase in return-on-ad spend after moving from standard Discovery ads to product feeds. 

Product feeds soon will include local offers, allowing brands to show real-time availability of products in their Google Merchant Center, so people can find the most convenient place to buy.

Creators will have the tools to create virtual storefronts, and more creators will have the ability to tag products in their videos and Shorts.

This year’s event -- From YouTube to You -- kicks off November 10, and will include livestreams, videos, and Shorts featuring brands and retailers like Ulta Beauty and TULA Skincare.

And while some may not think of YouTube as a place to enjoy music, many music lovers have found it an easy destination to find full tracks of the songs they love most.

Now, according to Edison, YouTube is the second most popular destination for listening to podcasts. To help you reach these audiences, Audio ads are globally available to buy in Google Ads and Display & Video 360.

Audio Ads are designed to reach people on audio surfaces and in listening-first states. to help advertisers reach this audience, YouTube is launching audio ads globally including the new offering of 30-second audio ads. They are giving advertisers the ability to reach consumers listening to podcasts on YouTube.

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