Creative agency Barkley named Reshma Karnik its Chief Media Officer. Her role is the result of a boost in the company's new business accounts.
Barkley chose Karnik largely for her digital and data-first expertise.
Karnik will be focused on an audience-driven, customer-first approach using media consumption and media behavior data, such as CRM and first-party data.
She says she is excited about making the strategic horsepower that's usually reserved for a holding company, accessible to middle-market clients.
“Her time as a consultant at MediaLink gives her unique insight into best-in-class media department structures, processes and tools,” says Jeff King, CEO at Barkley.
Previously, Karnik was vice president of data and technology solutions for strategic advisory firm MediaLink, where she helped brands accelerate business growth, revenue and market share
Prior to MediaLink, Karnik was the vice president, global client results at Dentsu, where she was focused on digital media, performance measurement and analytics.
She also co-led Dentsu’s Clean Supply initiative to increase the availability of brand-safe, fraud-free and viewable inventory for clients.
Karnik said she would “continue the agency’s vision of accelerating its media and data services, while fostering a deeper integration with the company’s three idea centers: strategy, design and activation.”
Karnik will oversee a media team of more than 70 Barkley partners.
Barkley client work includes U.S. Bank, Dairy Queen, Justin's, Urban League and Motel 6.