M&M's Debuts Purple Candies

M&M’s announced earlier this year that it planned to introduce a new color to its palette of M&M’s, Purple.

Purple was the first new color to join the lineup in more than a decade. Now, M&M’s and BBDO, New York, launched the character with a 15-second ad.

In the ad, the Purple M&M is backstage and announces that she’s “a little unsure.” Just then, she meets a man backstage dressed like a plant who tells her to “just be yourself—and you can do it.” The latter he sings in an operatic aria.

Buoyed by the support, the Purple M&M moves on to the stage, saying “Thank you, Mr. Plantman.”
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