"Either Time Inc. will be spun off from Time Warner, or [CEO] Ann Moore will lose her job." That forecast--credited to "Anonymous"--tops the list of
Folio: magazine's "114 Magazine Industry
Predictions for 2006," a lively grab-bag of quotes from assorted industry heavy-hitters. One common theme in many statements: magazines have to change to fight competition from the Internet. "The
industry must embrace new technology and take more chances," writes one prognosticator, predicating a "move from the traditional circ model [that will] increasingly look at magazines as full-blown
media properties." Another prediction: "At least two of the celebrity/gossip books will fold." There is food for thought as well as amusement in the feature, which includes this item about b-to-b
magazines' lack of profits: "What's the difference between a three-week-old puppy and a b-to-b magazine publisher? In a month the puppy will stop whining."
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