The effort is cross-platform, including in-store visuals, email, paid media, social, digital, videos and special events.

The creative agency is Young Hero.

"Our 'Make the Moment' campaign is an extension of our brand idea, 'Live Your Luxury,'" says Darren "Daz" McColl, Chief Marketing Officer, Neiman Marcus. "It takes the freedom and the boldness of individual style and places it in a holiday setting, where highly memorable, tradition-twisting moments are made."

A video series depicts customers in various shopping and styling scenes, reiterating the idea of creating social and personal moments.

The campaign's centerpiece is the Christmas Book, a 90-year-old tradition that highlights the numerous retail options. More than 260 high-end brands are in the mix — Saint Laurant to Moncier. Proceeds from the fantasy gifts, including a Hestan Napa Valley luxury weekend, shooting hoops with NBA legend Scottie Pippen and his son, a Lakers guard, and a 1935 Cartier tiara, priced at $3.2 million, benefit charity.

A new feature for 2022, the Christmas Book provides an augmented reality experience, activated by a QR code on the cover. Scanning the QR code automatically opens Instagram stories on a smartphone.