Maserati Partners With Mattel For Barbie Edition

Italian luxury automaker Maserati is collaborating with Mattel for a vehicle inspired by iconic doll brand Barbie.

The ultra-limited edition Maserati Grecale, the Italian House's newest SUV, is designed to turn everyday driving experiences into something outstanding, according to the automaker.  

The vehicle is suited for a real-life Barbie to match her multifaceted lifestyle -- ranging from a business meeting to a glamorous event, per the automaker. 

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally. One was unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles.

For this U.S. exclusive, $330,000 bespoke edition, a part of the sales price will benefit the Barbie Dream Gap Project, the brand's ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.  



Barbie's Maserati Grecale was designed under the Trident's Fuoriserie customization program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their style and taste.

This Fuoriserie Maserati Grecale is a Trofeo version which features a powerful 530 hp V6 Nettuno engine. Barbie's iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident's racing heritage.

The SUV's exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals a rainbow effect. The black interior features full-leather seats, dashboards, carpets, and doors, accented with pink stitching, as well as branded headrests with the unique "B" badge.

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