• by Karlene Lukovitz  @KLmarketdaily, October 28, 2022

Citing the success of Walmart’s up-to-now digital-only Netflix Hub, the two companies are expanding their branded tie-ins deal to include in-store digital distribution. 

Walmart’s more than 2,400 U.S. stores will offer music, apparel, collectibles, games and seasonal items tied into Netflix movies and shows, including “Stranger Things,” “Squid Game,” “The Witcher,” “Guillermo del Toro’s Pinocchio,” and “Glass Onion: A Knives Out Mystery.” 

Walmart will also offer a Netflix Streaming Gift Card that lets viewers access trending content without a credit or debit card, and “concession kits” with home-streaming accoutrements like popcorn and collectible cups. 

The companies launched the Netflix Hub in October 2021. 

Both see the partnership as a way to help draw in customers, retain existing ones and bring in new revenue. 

Walmart also recently struck a deal to include Paramount+ as a perk with its loyalty program.