CPG Digital Ad Spending Slumps 21% Amid Supply-Chain Woes
- by Robert Williams , November 1, 2022
Consumer packaged goods (CPG) advertisers
– a broad category that includes heavy hitters such as Procter & Gamble, Unilever and PepsiCo -- have cut their digital ad spending by 21% from the prior year, according to a report from
analytics firm Pathmatics by Sensor Tower.
It measured CPG ad spending …
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