Streaming Hits Record High In TV Share, Cable A Record Low


The beginning of the fall TV season and the return of college and professional football helped to boost total TV viewing by 2.4% from a year earlier in September, according to TV ratings company Nielsen.

Streaming services increased their share to a record 36.9% of total TV usage as they …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications