• by Fern Siegel , November 7, 2022

Haberman named Doug Moore as its Chief Commercial Officer, a new role at the Minneapolis-based agency.

Fred Haberman, co-founder and CEO, said the new addition "increases our ability to support entrepreneurial leaders making significant impact in their industries."

Previously, Moore was an expert partner at Bain & Company. He joined Bain when it acquired digital marketing agency FRWD in 2018. Prior to that, he was the president of FRWD. Earlier, he was VP advertising and media at General Mills.

The agency has recently secured major accounts with Affinity Plus Credit Union and The Minnesota Department of Health, as well as winning Earth's Own Food Company and Plantspired (a Nasoya company).

All the new partnerships are agency-of-record relationships.