Marketers face a challenge when online consumers use Google to search for a keyword or phrase, and then don’t click on any of the results. The lack of response can be baffling, since marketers aim to be discovered online.
Zero-click search results are more likely on desktop computers than on …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.