• by Joe Mandese  @mp_joemandese, November 7, 2022

Dedicated "Yule log" channels have long been a television holiday tradition, but Solo Stove and affordable TV streaming service Frndly are teaming for an alternative "cozy holiday bonfire" version.

In what may be a first-of-its-kind product placement deal, the Solo Stove Holiday Bonfire pop-up channel will join Frndly's lineup Nov. 8 and will be available for viewers who want to get in an alternative holiday season mood through Jan. 3.

Actually, it will feature two variants: An initial Fall theme (see above) running through Nov. 28, followed by more of a Christmas-themed one.

And in the spirit of ecommerce gift-giving, the channel will feature QR codes viewers can use to finde out more about Solo's Bonfire 2.0 stove and other versions of its fire pit products.