• by Karlene Lukovitz  @KLmarketdaily, November 8, 2022

Video data platform IRIS.TV and data exchange Yieldmo have partnered, with the goal of increasing buyer and publisher adoption of contextually enriched connected TV. 

Yieldmo’s Smart Signals and Smart Data Curation will be introduced for deal-based packaging in CTV and omnichannel video. 

The partnership, due to launch in 2023, will also support curation via IRIS.TV data partners such as Oracle Advertising, Kerv and Pixability to enable contextual and brand safety targeting options from independent CTV data companies.