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Marketers Question Price-Cutting Trend For Flat-Panel TVs

Sales on flat-panel TVs are expected to double this year--but some are wondering if the price-cutting driving this increase will cause major problems for marketers of this popular item. "There was no need to [cut prices]. Demand was up. Supply was up," said Peter Weedfald, senior vice president for sales and marketing at Samsung Electronics America Inc. Besides a drop in profits, "the risk of fast price cuts is that demand will outpace supply and manufacturers will leave money on the table," according to The Wall Street Journal.

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